Addressing consumer concerns
Our consumers sometimes have specific questions about our products, such as how safe they are to use, how they are made and what they contain. Here we answer some of these questions.
Our approach
As a leading global consumer goods company, we promote the benefits of our products using many different channels of brand communication. Advertising can be a powerful force for behaviour change.
Confidence in safety
The human and environmental safety of our products is an absolute priority for Unilever.
Developing alternative approaches to animal testing
We are at the forefront of research into novel non-animal approaches to replace animal testing.
Farm animal welfare
Animal welfare is a concern increasingly appearing on the agendas of consumers and NGOs as well as in draft regulations.
Advertising & marketing
Advertising helps inform and engage with people about the benefits of our products and innovations.
Genetically modified crops
Unilever’s position statement on genetically modified crops (GMOs).
